The creation of Williams Drumheads® brand is just a continuation of a legacy left by the patriarchs of the Tonelli Family within the Brazilian music segment. The family business started in the 1960s, in the city of Londrina, North of the state of Paraná, in the south of Brazil.
Its founder and current CEO, Silvio Tonelli started his career in the music segment in 1988, working as a salesman at the family's musical instrument store. After 28 years developing projects in the retail, distribution and industry sector, in November 2016, Mr. Tonelli created the Williams Drumheads® brand.
Williams® is a Brazilian brand of drums accessories. All projects, development, testing, marketing and administration are carried out in Brazil and our factory is located in the city of Tianjin, China.
The brand was created aiming at being global and, in just four years, has distributors in six countries. Our effort is to take our context of exclusivity to many other countries, we have a passion for innovation. We like to make products that people stop to see and get surprised. This is the heart of our business: always surprise! "That's it!”